Homelessness charity Emmanuel House Support Centre has presented Nottingham City Transport, Nottingham Express Transit (NET) and tram operator Keolis with thank you plaques to express its gratitude for a donation worth over £25,000 in advertising.
Throughout the winter period Emmanuel House’s winter campaign message ‘You Can Make The Difference’ was applied to a 14-foot fully-wrapped double decker bus, 30 bus super rears, a full tram superside and 15 tram stops as a result of free advertising space given by the local transport companies.
Emmanuel House, which has a support centre on Goose Gate in Hockley and is operating a night shelter at a local hotel, was anticipating a potential income shortfall of £70,000 in 2020 due to the pandemic and the cancellation of many fundraising events. Thanks to the generosity of these local businesses and over 1,000 people, the appeal raised £138,000 between November and January, marking the most successful appeal in its 45-year history.
Anthony Carver-Smith, NCT Marketing Manager, said: “The last 12 months have been very challenging, especially for charities who support some of the most vulnerable people in our society. We are honoured and touched to receive a plaque from Emmanuel House following the donation of advertising space on our buses to support their great work for people who are homeless. We are over the moon to hear that their Winter Appeal was so successful and raised such a large amount to support Nottingham’s homeless people”.
Paul Robinson, the tram operator’s Director and General Manager in Nottingham, said: “We were delighted to be able to support this campaign. Emmanuel House is doing fantastic work helping the most vulnerable in the community, a value we share. NET serves many key locations around the city, and we hope the colourful posters and eye-catching tram helped raise awareness of the charity and those who need its help”.
Denis Tully, CEO at Emmanuel House said this “This year’s winter campaign was the most successful ever. We are indebted to Nottingham City Transport, NET and Keolis for their tremendous help and support in raising awareness about our campaign and the work we do in helping people out of homelessness. Their help was an integral part of what was achieved”.
Emmanuel House commissioned local designer Elroy the Artist to design the poster, 18-metre mural and outdoor advertising to communicate the difference supporters can make to the charity’s work, as well as the difference they can make to their community. Elroy painted the mural onto the front of the Goose Gate centre, which has brought art, positivity and colour to the streets of Hockley.
The QR code on the tram stop posters links straight to the Emmanuel House website and the 10-minute long film Lone. The short film based on the lived experiences of homelessness provides insight into how homelessness happens and how Emmanuel House provides support.
As a local and independent charity, with no statutory funding for its core services, Emmanuel House relies on donations from individuals, schools, fundraising and businesses to continue providing much needed support and services to the homeless & vulnerably housed in Nottingham.
Notes to Editor
Emmanuel House is an independent charity that supports homeless, vulnerable and isolated adults in Nottingham. It provides diverse and accessible services that meet people’s basic needs including showers, laundry and a change of clothing. It works to empower individuals through support services, trained professionals and social activities. With no statutory funding for its core services, it relies on donations from the community.
Emmanuel House Support Centre
53-61 Goose Gate